Black Friday – How to avoid being scammed

Black Friday might be all about big discounts, but it’s also become prime time for online scammers. In a new piece for Supply Chain Magazine, we explore how fraud has evolved far beyond suspicious emails - with criminals now using AI to build convincing fake shops, ads and reviews that are almost impossible to spot at a glance. The pressure of “only a few left” or “sale ends soon” makes it even easier for people to fall into the trap.“With billions set to be spent in just a few days, Black Friday creates the perfect cover for criminals,” the article explains. “They rely on rushed decisions not technical tricks.”Read the full piece to learn how modern Black Friday scams really work, the signs most people overlook, and the simple steps that can stop shoppers being caught out this season.